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Ghosts of a Chance

A museum experience for the 21st century.

Client: Smithsonian American Art Museum

The Challenge: Champion the Smithsonian to a young, tech-savvy audience.

Our Solution: A cross-platform scavenger hunt about exploring the museum and creating art.

Mysterious hacks to the Smithsonian website by mischievous ghosts culminated in a cell phone scavenger hunt at the American Art Museum. Players sent text messages, deciphered codes, followed treasure maps, and uncovered hidden objects to complete six quests designed for participants of all ages.

Over 3000 patrons participated in the game.

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...turned [the] museum into an exciting place of wonder, where every question led to another new discovery.
– Anonymous Player