For one night, the city is a playground.
Client: Independent Production
The Challenge: Design a life-changing night.
Our Solution: An epic citywide game of tag that has become one of the most successful street games in the world.
Journey puts players in the middle of a cinematic chase scene through a city at night. They travel by foot and public transit to six checkpoints while avoiding being caught by chasers. Those who are caught become chasers themselves.
Journey empowers players to be strong and intelligent urban survivalists for a night, and explore the city like never before.
Journey has been played in 25 cities worldwide by over 10,000 people, including 1,800 at the 2011 San Francisco event alone.Visit Website